With the digital world at consumers’ fingertips, it has become increasingly challenging for small businesses to stand out and thrive. In a highly competitive landscape, differentiation is key to long-term survival.
The Role of Small Businesses in Canada’s Economy
Small businesses play a critical role in Canada’s economy, employing nearly 70% of the private sector workforce. However, thousands of companies enter and exit the market every year. Many fail due to:
- A lack of market knowledge
- Failure to understand consumers
- Limited innovation
In fact, Canada’s 2015 Innovation Ranking Report by The Conference Board of Canada gave the country a C-Grade for innovation, ranking it 12th out of 19 peer nations. This demonstrates the urgent need for entrepreneurs to think differently in order to stay ahead.
The Power of a Multi-Business Strategy
One key way for businesses to innovate and adapt is by leveraging a multi-business strategy that fosters collaboration and networking. After speaking with successful entrepreneurs, a common trend emerged—many of them operate multiple related businesses to provide added value to customers.
Clinton Howell: A Case Study in Innovation
One entrepreneur leading this multi-business trend is Clinton Howell. With over 20 years of success, Howell has built an impressive portfolio in the custom home theatre and automation industry. His flagship company, Howell & Associates Inc., was even acquired by Best Buy Canada.
Howell is also the founder and owner of H2 Systems Inc., a leading home automation company serving Halton and the GTA. Recently, H2 Systems Inc. merged with Design Electronics, creating a powerhouse in home automation and integration services.
Staying Ahead in a Rapidly Changing Market
Howell understands that customers today demand innovation and value-added services. With the rise of the digital economy, consumers are more knowledgeable than ever before.
“In today’s market, customers are looking for constant innovation as a value-add,” explains Howell. “This pushes me to offer more value to my loyal customer base.”
A Full-Service Business Model for Homeowners
To meet the growing demand for a seamless home experience, Howell expanded his real estate expertise by becoming a Sales Representative with RE/MAX Escarpment Realty Inc. This allows him to provide a full-service approach—from home automation and interior consulting to buying and selling homes.
“By taking this approach, I can use my years of experience in home innovation to help customers market and sell their homes,” says Howell.
Embracing Social Media and Digital Marketing
Rather than resisting technological advancements, Howell has leveraged social media and digital platforms to promote his businesses and create a unified customer base. His marketing strategy includes:
- Integrating websites for his multiple businesses
- Using Facebook, Instagram, and LinkedIn to engage with clients visually and personally
- Appealing to younger consumers through digital content
An Award-Winning Innovator
Howell’s ability to innovate across complementary businesses has been instrumental to his success. He has received 17 CEDIA Electronic Lifestyle Awards for excellence in home theatre and automation. His expertise has also been featured in major media outlets, including:
- Hoss Magazine
- The Toronto Sun
- The Toronto Tribune
- CHCH News
- Halton Insider News – YourTV (Cogeco TV News)
- The Burlington Post
- Chill Magazine
- The Examiner
- CNN International Report News
A Recognized Face on TV
Howell’s reputation has extended to national and international television, where he has appeared on several HGTV and W-Network shows, including:
- House of Bryan & Leave It To Bryan (Hosted by Bryan Baeumler)
- Custom Built (Hosted by Paul LaFrance)
- Moving the McGillivrays (Hosted by Scott McGillivray & Sabrina McGillivray)
- W-Network’s Property Brothers (Hosted by Jonathan & Drew Scott)
Beyond Business: A Passion for Art and Philanthropy
In addition to his business ventures, Howell is also an accomplished painter and an active philanthropist in the community. He has supported numerous local charities, including:
- The Burlington Performing Arts Centre
- The Art Gallery of Burlington
- The Oakville Centre for the Performing Arts
- The Joseph Brant Hospital Foundation
- SmileZone
- Easter Seals Ontario
- Alexandria-Marie Fund (Supporting Burlington’s Little Fighter)
The Secret to Success: Passion & Adaptability
Howell attributes his success to his passion for business and his ability to adapt to changing markets. “I enjoy wearing many hats around business ideas I am passionate about. This is exciting! If you’re not passionate about your business, I think the load would feel more like spinning plates,” he laughs.
Final Thoughts
Clinton Howell exemplifies how small business entrepreneurs can thrive in today’s fast-changing world by embracing innovation, diversification, and digital marketing. By adapting to new technologies, expanding service offerings, and leveraging social media, small businesses can not only survive but flourish in the digital age.
Article Courtesy: Toronto Tribune
By Erika Simmons
