Do you ever wonder why 2 houses for sale on the same street, similar in style, layout and size and only one of them sold?
Typically factors that would affect the sale of a house are market conditions, comparable homes that have sold or are currently listed, average days on market, location and condition of the house (staged, well maintained, upgrades, features, etc). If you’re in an area where inventory is tight, other houses are selling but not yours… Then it may be time to take a step back and look at what changes you can implement to make your house sell. Ideally, the goal is to avoid having your house sit on the market because the first thoughts from buyers would be “what is wrong with that house?”. Here are 5 ways to avoid that…
#1: Pricing It Right From The Start.
Huge mistakes happen when you price your house too high! You may think that in today’s market you can “see what happens” and price your house at a higher asking price. But the truth is, you’ll be wasting valuable time and incurring costs such as regular cost of living for those extra months that the house could have been sold.
When your home is priced competitively from the start, you’ll generate more interest. Which leads to more showings, and to possibility more than one offer.
It’s important that the pricing of your home be accurate from the start. Homebuyers are savvy. They are researching online and have a general idea of what homes sold for in the area. So in the long run, it’s best to price your house right from the start. You’ll save yourself a lot of time and headaches.
#2: Maximizing Your First Impression.
You just never get a second chance to make a great first impression!
The first impression that homebuyers get when they see your house means everything. Rushing to list and not taking the time to prepare your house for sale may cause you to leave money on the table.
By cleaning, decluttering, fixing little details that make a huge difference, you are showing buyers that you’ve kept up with the maintenance. It will stand out from the competition.
#3: Trust The Pros.
Once again: the first impression is the so important! Let buyers see how well your house shines online. With data showing that 90% of homebuyers start their search online, you want high quality professional photos to stand out from the competition online. Photos will get buyers in the door!
As part of my marketing services, I always hire a professional photographer. They are the professionals and know how to capture your house to make it look it’s best.
#4: Be Flexible With Showings.
Once you’ve decided to sell, it’s important to be flexible for showings and to make your house easy for buyers to visit. Yes it for sure can be a bit inconvenient, but when your home is on the market you need to be show ready at any time of day. Your house must be neat and clean for buyers at all times. The more accommodating you are, the faster your house will sell, therefore shorter inconvenient time. The pay off will be well worth it one you house sells quick for top dollar!
Oh and don’t make the mistake of being home for showings. Buyers need to visit you’re the house and envision themselves living in it. If you are present for showings they’ll feel as though they are intruding, they will feel rushed and not spend the time to really get that home feeling. The chances of a buyer falling in love with your house are reduced when they are rushed.
#5: Hiring The Right REALTOR ®.
I have heard many stories from unhappy sellers that used other real estate agents and their house failed to sell. I often hear the same feedback… The agent was “hands off” – not communicating, had not put any effort in preparing the house, no staging, no professional photos…
The days of an agent to just put a “for sale” sign on the front lawn, putting that house into MLS and then hoping that it will sell are long gone.
Today’s real estate agents have to work with you to get your house sold. You need to hear their unbiased and professional opinion on what it will take to attract as many buyers as possible.
A good agent should have a very compelling marketing plan to make sure your house is getting the exposure it deserves.
I have an effective marketing strategy designed to reach those buyers, I will communicate with you at every step of the home selling process and most importantly, I believe in having a very “hands on” approach to get you top dollar in the most efficient time possible.
